by Eric Pudalov, Community Events Coordinator
Based on an April 22, 2009 article from The Washington Post that I happened to catch online (read it here: ‘Causes’ Social Networking May Be All Talk, No Cash for Nonprofits Seeking Funds), I thought this issue worth addressing here.
In essence, The Washington Post was calling the Facebook “Causes” app, which allows people to donate money to a cause they support, worthless.
Though the Post article came out last year, and there have since been many responses by nonprofit bloggers and others who felt compelled to call them on their stance, the issue is still an important one.
I believe I’ve mentioned Georgia Community Support & Solutions’ Cause page on this blog before, called Support Individuals with Developmental Disabilities. Though we haven’t overall made a whole lot of money through the Cause, I do believe it’s helped to spread our message and recruit others to our program, if even indirectly.
Since the creator of the Cause page is no longer working with us, I’ve essentially taken over as its administrator. I admit that I’m still working out some of the details as to how to use it successfully, but I believe one area in which we were lacking was how often the Cause was updated.
Therefore, I thought it would be relevant to tie in any events related to GCSS with the Cause. And perhaps I’ll link them to this blog and our main page as well.
In addition, as my own response to the Washington Post article, I decided to write an article entitled Nonprofit Promotions in the Digital Age: Is Success Tangible? If anyone would like to see the article, feel free to click the link (it won’t cost you anything except time!).
I believe it’s relevant to my position to continue educating myself in the field of online promotions, so as I learn more, I’ll have more information to blog about, and thus I can disseminate some of these lessons to others.