by Eric Pudalov
Though this has been a topic of previous blogs, I thought it deserved more attention.
From my limited experience working with nonprofits, I’ve noticed that some have difficulty breaking into the online social media world, perhaps due to only having a few people in the organization dedicated to such work.
While it isn’t my place to speak for all nonprofit organizations, I do know that some of the longest-running companies have their own online social network; I believe many smaller organizations could truly benefit from a greater knowledge of social media as well.
Before working with GCSS, my first introduction to social networking sites such as Twitter and Delicious was through Associated Content, a freelance-writing/media presentation site for both professional and amateur journalists.
Below each article on the site, you’ll see what’s called a “Share Bookmarklet.” For those of you unfamiliar with the term, the Bookmarklet lists a number of the abovementioned sites, enabling you to post links to your articles on Facebook, Yahoo, etc. In a sense, with Associated Content, you become your own promotions director, as well as being a writer.
Even large, well-established corporations such as Microsoft and Apple now have their own Twitter pages, specifically for the purpose of keeping customers (and even employees) in the know about the latest updates.
From Someone Who Knows
I have to admit that much of my current knowledge about social media comes from Sherry Heyl, the creator (and technically CEO) of Concept Hub, Inc., a company dedicated specifically to educating others about this field.
She has guided me through a number of lessons explaining in detail how to best use these social media tools, and how to build a network of followers online.
Even this blog (or any blog, for that matter) can be considered social media tools, especially if they are updated regularly and reach a large number of followers.
Mashable, for example, who refer to themselves as “The Social Media Guide,” is specifically a blog about the aforementioned social media tools, providing all the latest news in the field, and web advice for newcomers and tech experts alike.
In my opinion, part of Mashable’s appeal is its visual allure, something that is really essential to any great web page.
Speaking of which, part of GCSS’ decision to move our blog from BlogSpot to WordPress was for the visual appeal piece. Although this is a matter of opinion, WordPress, even at first glance, seems much more professional-looking than BlogSpot.
So, from the lessons I’ve received thus far, there are a number of aspects to having a strong web presence, not the least of which is being knowledgeable about these social media.
It’s exciting to continue being educated in this field, and we hope that as we gain more knowledge and experience with these tools, we can share this information with others, and gain a larger network of online friends.