by Eric Pudalov, Community Events Coordinator
Thanks to Concept Hub, Inc. for the majority of the education!
Part of my job as Community Events Coordinator, as well as my ongoing education in social media, is creating a “content calendar.”
I may have blogged about this quite awhile back, but for anyone who is reading this and is further interested in social media, particularly for a nonprofit, read on.
The content calendar is designed to schedule:
a. When your online content should be published
b. Who is responsible for creating the various types of content
c. Where, and through what means, it will be distributed
Let’s say you use all of these tools, for example:
3. Facebook Causes
4. An event calendar
5. Your homepage (which can incorporate any of the above)
6. A blog (WordPress, TypePad, etc.)
7. YouTube videos (which may require a separate blog entry)
8. Your newsletter
The content calendar formulates an excellent system for communicating to co-workers, clients, volunteers, and prospective customers (and/or clients) what types of updates, events, promotions, and even catastrophes might be taking place within your organization.
At GCSS, we are still in the process of tweaking our content calendar, and have not fully implemented it yet (i.e. creating a “final draft” for the year). However, simply being familiar with the concept, and having a better understanding of it, has been extremely helpful in allowing us to grow as an organization.
Without stepping on my social media mentor’s toes, suffice it to say that she taught us to ask questions of our organization, such as, “What are we doing to keep others aware of our latest goings-on?” and “What blogs, websites, and social networks do you keep up with on a regular basis?”
At the beginning of this educational process, I personally did very little to keep up with other organizations involved in the same work. That, however, has changed drastically over the past year.
Through Twitter, for example, we follow such groups (and individuals) as Art Now for Autism; Beth Kanter, CEO of Zoetica, a company that assists nonprofits with excellent communication opportunities; Autism Speaks, LA Chapter; and Shepherd Center, a top rehabilitation hospital for spinal cord injury, traumatic brain injury, multiple sclerosis, and other disorders, located in Atlanta.
By regularly investigating their tweets, we’ve been able to keep up with much of the latest news in disability support, as well as keep abreast of new developments in social networking technology.
We have also been reading WordPress and TypePad blogs of like-minded organizations within our field, in hopes of bouncing ideas off of one another, or simply just “staying in touch” with news relevant to issues we care about.
Tune In Next Time…
Expect another blog entry very soon; we are brainstorming about how best to use video on our website, and any feedback would be greatly appreciated.
We will also be discussing some other technological aspects of the social networking that have caused us (and others, we suspect) to hit snags.