by Eric Pudalov, Community Events Coordinator
Today, as I’ve been working on a project for GCSS’ Excitement Committee, a thought came to me about visual appeal in general.
For nonprofits, just as any other organization or individual who wants to promote their message, visual appeal on the Web, as well as ease of use, are almost as important as the actual substance of the website.
Nonprofit Tech 2.0: 10 Nonprofit Mobile Websites provides 10 great examples of nonprofit sites that have been successful thus far.
One thing that all these sites seem to have in common, at least visually, is their simplicity. NPR, for example, uses a basic blue, white, and gray color scheme, highlighting lists of top news stories, which are divided by topic or popularity.
Similarly, the World Wildlife Fund (WWF) has a basic front page, with a red header over a white background. Their first three links, easily visible, are About WWF, How You Can Help, and Download Wallpapers and Videos. Below that is a link to “take action,” followed by a list of news stories.
The WWF also has an intriguing blog called Wave Forward: Ocean Blog, which tells about their history, approach, and success stories, as well as educating others about their message.
Our main page, in a similar vein, states our mission and purpose upfront, has links to our programs and services, and directs visitors to our blog, Twitter, and Facebook pages.
Perhaps our site could still be more easily navigable, but as we continue to update it, we hope that it will be much simpler for visitors to use.
In the meantime, we hope to make more friends in the nonprofit community, and bounce ideas off one another to further our mission.