by Eric Pudalov, Community Events Coordinator
Since my recent adventures in networking online, I’ve begun to brainstorm about what other social networks and/or strategies might be beneficial to our cause.
Arment Dietrich, a marketing firm, states that they “…provide strategic counsel and apply aggressive public relations tactics to expand your internal communication team.” In earlier entries, I’ve quoted their CEO, Gini Dietrich, whom I’ve quickly realized is a valuable ally to have in the marketing world.
Today, Gini featured a guest blogger on The Fight Against Destructive Spin, namely Courtney Dial, the editor of inspirational site Pizzazzerie. Her entry, Why Is Generation Y Not Into Twitter?, provided an intriguing perspective into why people under 35, according to Pingdom.com, tend to shy away from Twitter.
As a Twitter user myself, and especially one who applies it to my job, I’ve learned to see the value in it, even though I use Facebook, MySpace, and other social networks as well. I hope you find Courtney Dial’s blog entry helpful as well.
To read more about Gini Dietrich and her company, click here: Updates from Gini Dietrich, CEO.
While what works for a multinational corporation might not work for a nonprofit like us, I still think that the lines do cross somewhere.
Also today, in between working on our events calendar and the Excitement Committee display, I happened upon an article entitled Get Traffic to My Website—Tips to Increase Website Traffic, by Timothy Spruill, a marketing and advertising professional with 10+ years of experience.
Since I’ve been working on designing and making use of Google Ads in order to help market ourselves, I found this article extremely helpful in narrowing down many of the possibilities when it came to creating and targeting our advertising.
So once again, as in any field, it helps to read up on what others are doing to promote their work. This may seem like common sense, but the more bloggers and marketing experts I get in touch with, the more I learn, and the more I can help our organization.
Thanks Timothy, Gini, and Courtney! Your advice is much appreciated.