by Eric Pudalov, Community Events Coordinator
I want to start off by once again thanking all the great social media experts that we’ve been networking with recently. It makes me very happy to know that we’re reaching out to others.
We’ve recently been discussing a number of ways to promote ourselves, other than our primary website, WordPress blog, and Facebook page. One of the troubles that I’ve been having in my position is knowing which social networks are most appropriate to our type of organization.
For instance, when I think of MySpace, for example, I don’t think we fit in there. We’re not a band; we’re not a coffee shop; and we’re not a tattoo parlor. I know that many businesses are on Facebook, and that seems much more professional, just as WordPress, for some reason, seems like a more “adult” blog than, say, BlogSpot or Xanga.
Five Promotional Ideas For Non-Profit Awareness Campaigns is exactly as the title describes it. Gareth Parkin, a business expert who writes for Ezine Articles, explains some excellent tips for nonprofit organizations looking to spread the word.
As Gini Dietrich, our new “business buddy,” so to speak, at Arment Dietrich, said in response to another blog entry, nonprofit promotions are not so different from advertising for other organizations, when it comes down to the basics.
Finding a target audience, discovering the most appropriate methods, and deciding where, when, and how often to use these methods apply to any business.
Also, not long ago, I did an informational interview with Debbie Michaud, Arts and Entertainment Editor for Creative Loafing Atlanta, which I would say is the premier arts and culture newspaper for the Atlanta area (but based out of Tampa, FL). Check out their Tampa-based blog, The Daily Loaf, if you’re interested!
One of Ms. Michaud’s most helpful pieces of advice was to consistently read arts-related blogs, newspapers, and magazines, which I have been doing my best to keep up with lately. This would certainly cross over into the nonprofit world as well; we should keep an eye on what other nonprofit organizations, particularly those who are supporting people with disabilities, are doing to maintain their status as a modern and serious company.
Though it can, at times, be difficult to keep track of all that is going on in a particular field, I’ve begun to realize how much this is a part of my job, and in turn, the jobs of everyone in my department. However, awareness is the first step.
Anyway, readers, I hope once again that today’s links were helpful, and as I continue to educate myself, I will share whatever knowledge I gain with the Web-surfing public.