by Eric Pudalov, Community Events Coordinator
While in the process, a thought occurred to me: how much traffic is Twitter actually bringing us? And if it hasn’t been a successful tool, what are some better options?
One, of course, is LinkedIn. Personally, I’m already a member of LinkedIn, although I hadn’t really used it as a promotional tool for GCSS yet. While it may not drive up our page views by the hundreds, there’s a chance that we may find interested readers who hadn’t heard of us before.
In Hepburn’s entry, Wanna Help a Fellow Blogger? Think Bigger than a Retweet, he explains that, while retweeting a blog entry or link may be a kind gesture, going the extra mile for them (e.g. adding a related co-post to a topic of interest on their blog) is an even more effective way to network.
As a (hopefully) thoughtful gesture of my own, I linked to Hepburn’s entry above; he’ll definitely prove to be a valuable person to have in our extended network.
Which reminds me…initially, when I started this WordPress blog for Georgia Community Support and Solutions, I had used our logo as the avatar. Later on, however, our Community Relations Director, Amanda Duckworth, actually suggested using my photo in the box.
Her reasoning? Since I’m the only one who writes entries for the blog, she thought I might as well represent it. And although I’m writing on behalf of GCSS, most of the inspirations have been mine individually.
However, I don’t want to mislead people: I’m not the CEO nor the Marketing Director for the organization. I do work in the Community Relations department, but I’m still getting my feet wet, so to speak, and I always do my best to give credit where it’s due.
Which leads me to the question: what other known promotional tools might work for us, just in case Twitter does fall by the wayside?
- Give your blogs more wellie with guest posts (questprblog.com)
- 13 ways to find your blog inspiration (arikhanson.com)
- You No Longer Control Your Company’s Brand (socialmediatoday.com)