by Eric Pudalov, Community Events Coordinator
In this particular post, Reichard notes that a basic principle of business is that customers want solutions. Whether the problem is that they’re bored, and want to be entertained; are hungry, and want to be fed; or want to reach others, and can’t seem to communicate, they all have one thing in common: they’re saying, “Help!”
One of the difficulties we’ve had at Georgia Community Support and Solutions is reaching a wider “audience.” Whether it’s to promote one of our events, to let people know about our services, or to simply network with other organizations, we’re still experimenting with the best methods as to how to do that.
Reichard uses the hit show Lost, on ABC, as a perfect example of leaving “basic questions” open, and letting the audience decide for themselves what was going on, sparking further debate and interest. The basic questions?
1. How did these people survive a horrific plane crash?
2. Why were there so many strange events taking place on the island?
3. What secrets did the characters have?
4. Were the characters really still alive?
5. What was the connection between their previous lives and what was happening on the island?
Were it not for these open questions (and the way they played out in the series), the show would not have lasted as long as it did.
While our name does include the word “solutions,” I believe we also recognize that even as we come up with solutions to current problems, there will always be new issues that need addressing.
For example, if we provide supports to someone with a disability at home, is there a chance they can become too dependent on the support, instead of learning independence? Granted, some people will need more support than others, which is understandable; but if one skill is learned, then ideally, we would hope that individual can move on to learning higher skills, or at least further improving on the ones that have been taught.
Another simile I might apply is how a company is like a comedian, such as Dane Cook. Cook is extremely popular at the moment, in particular with younger viewers. Just as with shows like Lost, his popularity is due in part to savvy self-promotion, nearly as much as his actual material.
On the one hand, I’m not suggesting we at GCSS should model ourselves after people like Cook, necessarily; on the other, I am wondering, “What is it that led to his extreme popularity?” Perhaps nonprofits, somehow, can apply a sort of abstract model to marketing, that would use the same principles that a comedian would to market himself.
For this reason, I try to sometimes think of Georgia Community Support and Solutions in the abstract, considering what questions we are trying to address, and how we are continuing to include new programs and upgrade those that we already have in existence. In this way, we can stay current and provide the best supports possible in the state of Georgia.
Upon reflection, then, “Are we an answer or a question?”
- 29+ Questions to Answer to Make Better Decisions (customerthink.com)