by Eric Pudalov, Community Events Coordinator
As you can see by the picture above, there are some out there who are cynical about blogging in general. While I’m not necessarily one of these people, I do see their point in some instances.
Recently, someone in our organization noted that a few of the blog entries I’d written seemed a bit “off topic.” While the critique wasn’t highly specific, I thought that it may be referring to the fact that some of the blog entries revolved around business topics in general; and granted, this isn’t a “business advice” blog, per se.
So I’d like to clear something up…when I do write about business/marketing-related topics, it’s mainly for the purpose of networking, and learning ways to better market ourselves at Georgia Community Support and Solutions. As I’ve said before, one of the ongoing challenges we’ve had is figuring out the best fundraisers, and best methods of advertising, that work for us as a whole.
Our Twitter page, too, was of course designed to help get the word out about our organization and what we do, as well as to network with others. Nonetheless, it’s been difficult to determine how many people, if any, have been directed to our website, and/or the blog, through Twitter.
On the other hand, I do feel that this blog, in general, has been a good marketing tool, even if we only get the occasional comment. What I would like to have is more awareness that the blog exists, and the opportunity to reach out to more readers.
A friend of mine, with whom I interact on Facebook, recently remarked that several people had tried “friending” her for the sole purpose of promoting their business, which she found irritating.
While I agree that Facebook shouldn’t solely be a promotional tool, I also feel that it can be a great networking resource.
David Spinks, author of The Spinks Blog, makes a point in his entry “Social Media is for Fakers that, while reading the book Predictably Irrational by Dan Ariely, he realized the issue he had with “social media,” in general, is that businesses are trying to blur the line between professional relationships and friendships.
Thank you to Gini Dietrich of The Fight Against Destructive Spin for the suggested reading, by the way!
While I, as an individual, was a member of Facebook long before using it for business purposes, I still primarily think of it as a social site. On occasion, I’ll make use of it to promote an article or blog entry, but as a whole, I try to draw the line between business and social interactions online.
Which brings me back to my original point: are there topics in this blog that I (representing Georgia Community Support and Solutions) should be covering more? Should I write more about disability-related news? Should I stay more local? Feedback is welcome.
- Signs That Blogging is Not Only Alive, But More Critical Than Ever (webpronews.com)
- Interview with Social Media Citizen: Johan Ronnestam (smcitizens.com)